So much of our time as members of the fashion/art/creative entrepreneurial community is spent working on projects that must fit within a certain mold. Whether the standards are created by our clients, the magazines or websites wherein we are trying to be published, or just the standards and norms of the fashion and art community around us... we tend to tone ourselves down. I simultaneously hate this notion and yet I know that it is just a part of finding success.

But sometimes ya gotta say "to hell with it" and just do what you love. When I first talked to Rachel Schwebach about collaborating on a photoshoot, we established right away that this would be only for us. Screw anyone else's standards or molds. We are doing a shoot with REAL badass babes, clothing that we would actually wear or sell, and a setting wherein our storyline would actually take place.

When I talked to Kate Shaw of Faces By Kathy Moberly about doing makeup for the shoot, she was totally on board with an open-concept and laid back project. And with a first glance at the mood board, she was instantly on the same page. Our inspiration? 90s grunge girl band on tour... think: Hole, Breeders, Bikini Kill, Veruca Salt.

So we grabbed some of our raddest friends (Abby Hart of Mr. Clit and the Pink Cigarettes, Rachel Weidner of The Bloody Mess & Shame Thugs, and local babe Amanda Woods. Side note: Abby and Rachel both work at SoBro punk record store Vibes Music which has housed a small collection of Lux & Ivy clothing since 2013), we rented a room at the Skyline Motel (link included for the comically terrible reviews) and we stocked up on pizza, beer, guitars, junk food, and alien necklaces. 

Here are a few BEHIND THE SCENES IMAGES from our day (shot by me and NOT Rachel). You can find Rachel's (more exciting) images in our look book (coming soon)!!

^Kate Shaw, Rachel Schwebach, Abby Hart, Rachel Weidner

And don't worry guys, in keeping with our theme, we totally trashed the room (temporarily, anyway) in the process of hanging out, playing dress up, eating pizza/chz puffs and drinking Hamms. Up the punx.

xx Sara

*****ALL IMAGES SHOWN IN THIS BLOG POST WERE SHOT BY ME, SARA BALDWIN SCHATZ, AND ARE JUST BEHIND THE SCENES IMAGES.*****