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Look of Lux : Crafting Our First Ever Lookbook & Brand Video

As an alt-boutique that mixes handmade, new, vintage & resale, our outlook on fashion is a bit unconventional. 

The nature of vintage and consignment is immediate; we don't always receive our best pieces months before the season starts - and even if we do, they are often times one-off pieces that get snatched up quickly!

By way of our location in the Murphy Arts Center, and also our ties to IU School of Fine Art and Herron School of Art and Design, we are members of a historic and seasoned art community.

So we set out not only to create a body of work that would allow us to share Lux & Ivy's style with our customers, but also a piece of art to share with our community and colleagues. Our Fall/Winter 15 lookbook was not a preview of the season to come, but rather an interpretive look at current trends, and how fashion reflects our day-to-day personas.

•Photographs/Concept/Design : Dana Kalachnik
•Style : Sara Baldwin
•Model : Shelby Flora
•Video : Alex Gonzales


This project was really the brainchild of Herron Photography student, Dana Kalachnik. Dana is an exceptional artist with an eye for fashion & design. Her diverse skill set makes her uniquely qualified for projects like this, and she has already built a name for herself in the Indianapolis fashion and art community. 

We had an excellent turnout at our Lookbook release on December 4, 2015. We screened the film both on a wall inside our shop, and at the Joyful Noise Recordings First Friday show, before and in between Mike Adams and Sound of Ceres' sets. 

Lux & Ivy Fall / Winter 2015 Lookbook from Alex Gonzales on Vimeo.

A lovely local photographer friend, Amy Drentlaw Rose of Sevenjoy Photography, ran the photobooth at the event. Customers were photographed in pieces they purchased that evening from Lux & Ivy, or fun looks that they put together from a rack of vintage clothing we had set up near the photobooth. Check out the images on our Facebook page!

Photos by Sevenjoy Photo from the photobooth at the Lux & Ivy Lookbook & Video release on 12/4/15.Tag yourselves and yr friends!All photos property of Sevenjoy Photo + Lux & Ivy.

Posted by Lux & Ivy on Saturday, January 2, 2016

Thanks for all your support. Can't wait to start working on the SS16 Lookbook!
xoxo The Lux & Ivy Team

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